Asia´s største messe åpner snart dørene (eng.)

Asia’s largest toy & baby products fair to open on October 14th in Shanghai with record number of exhibitors

2014 China Toy Expo and China Kids Expo, the largest toy and bay products fair in Asia by exhibition space, will open its doors from October 14-16, with 120,000sqm exhibition space and 1,364 global exhibitors taking part, up 24% compared with last year. It is expected that over 80,000 visitors from China and worldwide will participate the shows this year.

«Although the exhibition space has been sold out early September, we are still receiving many requests and interests to participate the show both from domestic and international companies” said May Liang, Executive Vice President of China Toy & Juvenile Products Association (CTJPA). «I am also pleased to release that show visitor pre-registrations from Chinese mainland and overseas has increased by 72% and 149% respectively. The ever-increasing participations well proved not only the toy and baby products markets are fast growing, but also the effectiveness of the trade platform are recognized by more people. ”

Export-ready manufacturers reach new high, ready to enhance cooperation with overseas buyers

As the shows’ international influence and overseas visitors increase rapidly year on year, export-ready Chinese manufacturers for exhibiting have seen a huge growth. Among the new exhibitors this year, 90% of them are Chinese manufacturers. Totally 87% of the Chinese exhibitors are export-ready in 2014. These manufacturers, big or small, take international orders, and have high reliability and capability for product innovation and quality control to satisfy global buyers various demands.

Production regions make joint participation

Nearly 20 production regions such as Chenghai, Dongguan, Zhongshan, Shenzhen, Jinjiang in South China, Kunshan, Ningbo, Pinghu, Cixi, Baoying, Yongjia and Yunhe in East China, Pingxiang, Gaomi and Qingdao in North China etc will organize local toy and baby products factories to showcase their latest products, including plush toys, plastic & remote control toys, wooden toys, preschool and playground equipment, strollers, baby ride-ons and more.

Not only the leading manufacturers from these production regions exhibit regularly on the show, but also the small and medium sized quality factories will make the joint participation. And more importantly, many of them are new exhibitors and have never exhibited in any other trade events before. It is the only show in China where you can meet all.

Strollers and car seat continue to be the key strength, cribs/baby furniture and feeding products make breakthrough

Co-hosted by CTJPA and Koelnmesse, China Kids Expo continues to maintain its strength on strollers and car seat, once again saw over 50% growth in these exhibitors and hosting more stroller and car seat exhibitors and leading manufacturers than any other baby products fairs. Cribs/baby furniture and feeding products have made new breakthrough, respectively grew 38% and 70% in the exhibition space.

China Kids Expo will also bring buyers new experience in visiting, as exhibitors & products will be displayed by categories, where people will see exhibition halls of strollers, car seats, baby ride-ons and baby nursery products.

Pre-school supplies and playground equipment continue to feature on the show

China Toy Expo continues to launch the Preschool and Playground Equipment Hall in W3 to accommodate almost 200 factories for pre-school teaching aids, learning toys, board games, school furniture and playground equipment.

Exhibitors of playground equipment are mostly from Yongjia and Baoying County in East China of Zhejiang and Jiangsu province respectively, the top two production regions for pre-school supplies and playground equipment in China. It is the only show in the world where the two production regions will make joint appearances, of which the number of Chinese playground equipment factories represented is largest compared other fairs worldwide, allowing worldwide visitors to meet them all and satisfy different buyers’ needs.

International brands grow 32%, the ideal platform to expand business in China

Over 300 international toy and baby products brands from more than 30 countries and regions will be exhibiting at the shows 2014, specially the China Kids Expo. Apart from regular-exhibiting baby products brands of Barbie, LEGO, Transformers, Hot Wheels, BANDAI, Siku, Schleich, Aprica, Avent, Britax, Chicco, Combi, Maxi-cosi, Pigeon, TAKATA etc, and many other famous brands including Cybex, Richell, CAM, MAM, Recaro, Ferrari, Emmaljunga and more will participate in the show for the first time.

Also the German pavilion will first appear on 2014 China Kids Expo where a group of best-quality German brands and products will be exhibited.

Pre-registered overseas buyers increase by 149%

Till the mid of September, the pre-registered overseas visitors of the shows has increased by 149%, significantly for East European and South American countries, such as Russia, Brazil, Poland, and Australia, UK etc. Local toy and baby products importers, distributors and large retailers have registered and are expected to attend 2014 shows, including Carrefour, Home Retail Group, Kmart, Toysrus, GIFI and Les Mousquetaires from France, El Corte Ingles from Spain, Ost-com from Russia, Metr Plus from Ukraine, Marko from Poland, Nishimatsuya from Japan etc.

For more information of the shows, please visit the website or or contact Kent Luo by email for your enquires.

 About China Toy & Juvenile Products Association (CTJPA)

CTJPA is the not-for-profit trade association representing the interests of Chinese toy and juvenile products industry. CTJPA is the only official representative in ICTI appointed by Chinese government and the governance board member of ICTI Care Process. The government, the trade, the media and consumers recognize CTJPA as the authoritative voice of industry. CTJPA was founded in 1986 as the China Toy Association. Total registered members are over 5,000.

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